Banners like 468x280 have been on the Internet since it's creation. Even people who use the Internet vaguely or once a month, are kind of blind to these standard banners.
Instead, use vertical skyscrapers, or boxed ads. They have a much higher click rate. The AdSense team even published a list of their highest performing ad sizes:
336x280 large rectangle
300x250 inline rectangle
160x600 wide skyscraper
End note : I hope these advices help some people. All d Best friends...
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